Flags of (almost all) countries based out of which museum & heritage workers engaged with IMWD2017.

Report on #IMWD2017

Thursday June 29th marked the 3rd International Museum Workers Day #IMWD2017, an advocacy project founded by Museologist, Artist and Filmmaker Homa Taj of MUSEUMVIEWS (est. 2003).

To celebrate #IMWD2017, we invited museum and heritage workers from around the globe – including artists, scholars, art historians, scientists, archaeologists, anthropologists, curators, filmmakers, performance artists, designers & many other whose expertise, years of experiences and dedication help create, discover, preserve, and disseminate our tangible and non-tangible cultural heritage.
From among the 150+ countries that engaged with #IMWD2017, some of the inspiring participants were based out of:

Bhutan, Azerbaijan, Slovakia, Tajikistan, Moldova, Chad, Indonesia, Sri Lanka, Tonga, Mozambique, Ghana, Cameroon, Belaize, Oman, Madagascar, Jordan, Swaziland, Botswana, Congo, Jamaica, Nepal, Kazakhstan, Zimbabwi, Benin, Vietnam, Papa New Guinea, Suriname, Brunei, Haiti, Cote d’Ivoire, Malaysia, Burkina Faso, Togo, Dominican Republic, Mali, Rwanda, Chad, Senegal, South Africa, Yemen … & numerous others …
IMWD2017 were equally thrilled to have the participation of:

The Metropolitan Museum of Art; Musee Louvre; Galleria degli Uffizi; LACMA; El Museo Soumaya; Deutsches Historisches Museum Berlin; The Gardner Museum; Modern Art Museum, Rio de Janeiro; International Center of Photography; American Federation of Arts; LA Opera; Hispanic Society of America; National Museum Philippines;  AAMers (& Future of Museums); Museum Directors; International Council of Museums ICOM; ICOM USA; ICOM Canada; ICOM Italia; … & very many others…


Over a three-month period, leading up to the June 29th IMWD2017 event, we personally sent out just over 7,000 (not a typo) emails to art, heritage and museum workers, institutions and associations, in 192 countries. This group was handpicked from MUSEUMVIEWS database of some 12,500 contacts, by our Founder (Homa Taj) Executive Director (Frank J Cunningham) and a team of volunteers, including MUSEUMVIEWS staff. The mailing list excluded all social media, but included LinkedIn.

NOTE: Since IMWD2017, (June 29, 2018), we have quadrupled our database of art, heritage and museum professionals and associations around the world.

Again, the above invitations excluded our reach and activities across various social media – Facebook, Twitter, Instagram, LinkedIn, Tumblr, etc. – where MUSEUMVIEWS (& IMWD) have a cumulative (individual and institutional) followership of more than 70,000.

This 3rd edition of IMWD was not our first-hand experience with Globaloney – overestimating globalization – a term introduced by Clare Boothe Luce in 1940, and more recently revived by Pankaj Ghemawat, Professor of Management and Strategy at New York University.

Based on our experience, Globaloney makes perfect sense in relation to any reliance on (regional – US & elsewhere) social media’s reach, and worse still, on their remarkabley faulty analytics. With IMWD2017, we were once again reminded that undertaking an international social media campaign requires aggressively pro-active measures, and follow-ups, if one is serious about reaching the farthest corners of the globe.


An example of people’s perception of Globalization – which is particularly endemic in the art and museum world(s):  a 2012 survey of 1,720 U.S. adults found that Americans thought, on average, that the world is about five times more globalized than it really is… Respondents also had exaggerated perceptions of the international proportion of connections on Facebook (14 percent) and Twitter (25 percent).*

*Washington Post (2012)
Professor Ghemawat’s Website
Harvard Business Review (2017)
Scientific America (2011)
Engagement across various social media included artists, filmmakers, designers, heritage & museum workers, and art-lovers on Twitter, Facebook, Instagram, WeChat, a handful of email (registrations), and especially LinkedIn.

We are particularly excited about continuing to cultivate our reach by strengthening our exisiting, and expanding into new institutional and geographical territories, for IMWD2018, and beyond.



Selection of international media’s coverage of IMWD2017:

Al Bagatti Valsecchi aperitivo e celebrazioni per il Museum Workers day! Milano Post (Italy)

Int’l Museum Workers Day: Magic and the Magicians, GiGlee Magazine (India)

Museumsmitarbeiter: Warum wir sie lieben sollten, Museumswissenschaft (Germany)

Settimana densa al Bagatti Valsecchi! Italia Art Magazine (Italy)

Doppio aperitivo e celebrazioni per il Museum Workers day! Tribunale di Milano (Italy)

VIDEO : El Museo Soumaya (Mexico City, Mexico): ” Hoy celebramos el “Día Internacional de los Trabajadores de #Museos ” #IMWD2017 @MuseumWorkerDay #Soumaya #MuseoSoumaya #MuseumTeam #EntradaGratuita #FreeAdmission #ArteParaTodos #ArtForEveryone #NosHermanaElArte”


VIDEO Museo Bagatti Valsecchi (Milan, Italy): “In occasione del Museum Workers Day 2017 alcuni membri dello staff del Museo Bagatti Valsecchi di Milano raccontano perchè piace loro lavorare nella casa museo di via Gesù.”